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Poundtoken.io
UK's 1st Regulated GBP Stablecoin
Online Features
+
40
Exchange Launches
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+
2
Media Audience
+
+
20
M
Online Views
+
M
%
1
M
Client: Poundtoken - Issuers of the First Regulated GBP Stablecoin (GBPT)
Objective: Comprehensive PR Campaign for Poundtoken
Role: Retainer agency for Poundtoken
Strategy:
- Targeted PR campaign focusing on earned media in top crypto and tech press outlets.
- Expert commentary and spotlight features for the c-suite of the stablecoin issuer.
- Persistent efforts to acquire media coverage across:
- Cointelegraph
- CryptoAM
- Yahoo Finance
- The Block
- Others
- Special focus on securing a front-page feature in print media.
Results:
- Over 40 online features and 2 front-page print features.
- Reached an audience of over 50M, with an estimated 400,000+ views.
- Unprecedented front-page feature in the print version of CityAM.